If you’re running a business, you probably already know that email marketing is one of the best ways to connect with your customers. It’s personal, direct, and still one of the highest-performing marketing channels out there. But let’s be real—choosing the right email marketing tool can feel like finding a needle in a haystack. There are so many options!
Don’t worry, though. we’ve done the homework for you. Here’s a roundup of the top email marketing tools in 2025, with a breakdown of what makes each one special. Whether you’re a one-person team or running a big operation, there’s something here for everyone.
Mailchimp: the reliable one
Let’s start with the classic—Mailchimp. This tool has been around forever, and for good reason. It’s super intuitive, even if you’re not a tech whiz. Plus, it’s packed with features like pre-designed templates, automation, and detailed analytics to help you track how your emails are performing.
Why it’s awesome:
- Easy drag-and-drop editor so you can design emails without breaking a sweat.
- Automation tools like welcome emails or follow-ups for cart abandoners.
- A free plan for beginners and small businesses (yay for saving money!).
- Tons of integrations with other tools like Shopify and WordPress.
If you’re just starting out or want an all-around solid platform, Mailchimp’s a safe bet.
Brevo (formerly SendinBlue): multichannel
Brevo does more than just email—it lets you run SMS campaigns and manage your contacts, too. It’s like an all-in-one toolkit for businesses that want to cover multiple channels without juggling a million different apps.
What makes it stand out:
- You can send texts and emails from the same platform.
- Super customizable automation workflows, so your emails practically run themselves.
- Built-in CRM tools for managing contacts and tracking interactions.
- Budget-friendly, especially for small businesses.
Brevo is perfect if you’re ready to level up your marketing and keep everything organized in one place.
MailerLite: simple yet powerful
If you love simplicity but don’t want to miss out on advanced features, MailerLite has your back. It’s easy to use and perfect for anyone who wants a clean, no-fuss experience.
Highlights:
- A drag-and-drop email builder that’s intuitive and quick.
- A/B testing tools to figure out what’s actually working.
- You can create landing pages to pair with your email campaigns.
It’s also super affordable, making it great for solopreneurs or small teams working on a budget.
ActiveCampaign: automation pros, this one’s for you
If your goal is to set up super smart email workflows that feel personalized and tailored, ActiveCampaign is the tool you need. It’s all about automation and making life easier.
Why you’ll love it:
- Advanced segmentation so you can send the right message to the right people.
- CRM integration, which helps you track and manage your leads.
- Lead scoring to prioritize your hottest prospects.
ActiveCampaign is fantastic for businesses that are serious about nurturing relationships and driving conversions with data-backed strategies.
HubSpot: the all-in-one powerhouse
HubSpot is a giant in the marketing world, and its email tools live up to the hype. It’s part of a full marketing suite, so if you’re already using HubSpot for CRM or sales, this one’s a no-brainer.
What’s cool about hubSpot:
- Easy-to-use editor for creating professional-looking emails.
- Personalization and segmentation features to wow your audience.
- A treasure trove of analytics to see how your campaigns are performing.
While it’s not the cheapest option, the sheer depth of features makes HubSpot worth considering if you’re ready to invest in a comprehensive solution.
Omnisend: e-commerce’s best friend
Got an online store? Omnisend was made with you in mind. It’s tailored for e-commerce brands, with tools to drive sales and keep customers coming back.
Why e-commerce brands love it:
- Pre-built workflows like cart recovery and order confirmations.
- Dynamic content blocks for personalized product recommendations.
- Multichannel options, including SMS and push notifications.
If you’re running a Shopify or WooCommerce store, Omnisend can help take your marketing to the next level.
Benchmark Email: simple and collaborative
Benchmark Email is all about keeping things easy but still professional. It’s perfect for teams who want to collaborate on campaigns while staying creative.
What makes it shine:
- Mobile-responsive templates that look great everywhere.
- Built-in tools for surveys and polls to engage your audience.
- A straightforward email editor that doesn’t feel overwhelming.
If you’re part of a small team working on email campaigns, Benchmark is a user-friendly option that doesn’t sacrifice quality.
EmailOctopus: budget-friendly and effective
For startups and small businesses that want something simple and affordable, EmailOctopus is a gem. It strips away the fluff and gives you everything you need to send great emails.
Features you’ll love:
- Straightforward automation for things like welcome emails or follow-ups.
- Customizable templates to keep your branding on point.
- A super affordable pricing structure that’s great for tight budgets.
If you’re just dipping your toes into email marketing, EmailOctopus makes it easy to get started without overspending.
Sender: focused on delivering
Sender is perfect if you’re worried about your emails ending up in spam folders. It focuses on making sure your messages actually land in your audience’s inboxes.
What’s in it for you:
- A drag-and-drop editor that’s super simple to use.
- Built-in analytics to track performance.
- Strong automation options, like triggered emails.
With its free plan and affordable upgrades, Sender is a great tool for small businesses looking to maximize their reach.
Loops: automation made simple
Loops is all about automation, but it keeps things simple and approachable. If you want to send highly personalized emails without spending hours setting them up, this one’s for you.
Standout features:
- Behavioral triggers to send emails based on user actions.
- Dynamic segmentation for ultra-targeted campaigns.
- In-depth reporting to track what’s working.
Loops is ideal if you’re ready to take a more advanced approach to automation but don’t want a steep learning curve.
How to choose the right tool
With so many great options, how do you pick the best one? Here are a few tips:
- Know your budget: Some tools are free; others can get pricey. Decide what you’re willing to spend upfront.
- Think about features: Are you looking for basic email templates, advanced automation, or CRM integration? Prioritize your must-haves.
- Ease of use: If you’re not tech-savvy, go for something beginner-friendly like Mailchimp or MailerLite.
- Scalability: Make sure the platform can grow with your business.
- Support: Look for tools that offer customer support or resources to help you get started.
Email marketing is still one of the most powerful ways to grow your business, and the right tool can make all the difference. Whether you’re just starting out or ready to dive into advanced automation, there’s an email marketing platform out there for you.
Take the time to explore your options, try a few free plans, and pick the one that feels like the best fit for your goals and budget. Have fun reaching your customers!
