Email marketing continues to be one of the most powerful tools to connect with your audience, nurture leads, and grow your business. While Mailchimp has long been a leader in this space, it’s not always the perfect fit for everyone. Whether it’s pricing, usability, or features, you might find yourself looking for alternatives that better suit your needs.
Luckily, there are plenty of great options out there—many of which provide advanced functionality, user-friendly interfaces, and more affordable pricing structures. In this guide, we’ll break down the best Mailchimp alternatives available in 2025 so you can choose the right one for your business.
Brevo (formerly Sendinblue)
Brevo is a fantastic all-in-one marketing platform. Whether you’re looking for email automation, segmentation, or even customer relationship management (CRM) tools, it’s got you covered. One of its standout features is the ability to run multichannel campaigns using email, SMS, and live chat, making it ideal for businesses that want to centralize their communications.
Unlike Mailchimp, Brevo charges based on the number of emails you send, not the size of your contact list. If your business relies on sending frequent newsletters or promotional campaigns to large audiences, this pricing model could save you a significant amount of money.
Why you’ll love Brevo:
- Powerful automation tools: Set up workflows to engage customers based on their behavior or preferences.
- Multichannel communication: Go beyond email with SMS and chat.
- Budget-friendly pricing: Pay for what you send, not how many contacts you have.
Potential drawback: Its interface can feel a bit overwhelming for beginners, but with a little practice, you’ll get the hang of it.
Moosend
Moosend is an excellent option for small to medium-sized businesses, especially those looking for an affordable and easy-to-use platform. Its drag-and-drop editor makes creating stunning email campaigns a breeze, and its automation tools are powerful enough to save you hours of work.
If you’re new to email marketing or don’t need overly complex tools, Moosend offers just the right mix of simplicity and functionality.
Why you’ll love Moosend:
- User-friendly design: Even first-time users will feel at home.
- Affordable plans: Perfect for businesses with tight budgets.
- Wide range of templates: Choose from customizable designs to suit your brand.
Potential drawback: It lacks some advanced integrations that larger companies might require.
ConvertKit
ConvertKit is the go-to platform for creators like bloggers, podcasters, and online educators. It focuses on simplicity and helps you build strong connections with your audience through personalized email sequences. Whether you’re nurturing leads or promoting your latest course, ConvertKit makes it easy to engage your subscribers.
Why you’ll love ConvertKit:
- Tailored for creators: Use subscriber tagging and segmentation to keep track of your audience.
- Automation made simple: Set up workflows to send emails based on user actions, like downloads or purchases.
- Integrates with your favorite tools: Connect it to WordPress, Teachable, and more.
Potential drawback: If you’re running a large, complex business, you might find ConvertKit’s features a bit limited.
MailerLite
Simplicity and value for money are the hallmarks of MailerLite. This email marketing platform offers all the basics you need to create, send, and track emails. Its clean interface and drag-and-drop builder make it an excellent choice for startups and small businesses.
One of the best things about MailerLite is its generous free plan, which includes essential features like automation, audience segmentation, and even landing page creation.
Why you’ll love MailerLite:
- Beginner-friendly design: No steep learning curve here!
- Generous free plan: Great for small businesses or individuals just starting out.
- Responsive support team: Get help when you need it.
Potential drawback: Some advanced features, like in-depth reporting, are locked behind higher-tier plans.
ActiveCampaign
ActiveCampaign is a powerhouse when it comes to combining email marketing with CRM and advanced automation. It’s perfect for businesses that want to take their marketing and sales efforts to the next level by creating highly personalized customer journeys.
From detailed analytics to extensive integration options, ActiveCampaign is designed for businesses that need robust tools to scale.
Why you’ll love ActiveCampaign:
- Advanced automation: Personalize every interaction with your customers.
- CRM integration: Manage your leads and pipeline in one place.
- Wide range of integrations: Connect to popular tools like Salesforce and Shopify.
Potential drawback: The pricing can be on the higher side, which may not suit smaller businesses.
Klaviyo
If you’re running an eCommerce store, Klaviyo is a top-notch choice. Its deep integrations with Shopify, WooCommerce, and other platforms allow you to send hyper-targeted campaigns based on customer behavior. From abandoned cart emails to personalized product recommendations, Klaviyo helps you turn data into sales.
Why you’ll love Klaviyo:
- Built for eCommerce: Segment your audience based on purchase history, browsing behavior, and more.
- Powerful automations: Recover lost sales with tailored workflows.
- Data-driven insights: Use analytics to improve your campaigns.
Potential drawback: It can be pricey for smaller businesses or those just starting out.
Omnisend
Omnisend is another fantastic choice for eCommerce businesses, especially those looking to create multichannel campaigns. With Omnisend, you can combine email, SMS, push notifications, and more to ensure your customers see your message wherever they are.
Its pre-built automation workflows, like cart recovery and welcome emails, make it easy to get started without spending hours building campaigns from scratch.
Why you’ll love Omnisend:
- Multichannel campaigns: Reach your audience through multiple touchpoints.
- Easy-to-use automations: Save time with pre-built workflows.
- Strong eCommerce integrations: Works seamlessly with Shopify, Magento, and BigCommerce.
Potential drawback: While it’s great for eCommerce, businesses in other industries might find the features less relevant.
AWeber
AWeber has been around for a long time, and it’s still a solid choice for small businesses. It offers all the essentials, including customizable templates, automation, and analytics. AWeber is particularly known for its stellar customer support, so if you’re new to email marketing, you’ll have plenty of help along the way.
Why you’ll love AWeber:
- Reliable and straightforward: Get started quickly with no fuss.
- Variety of templates: Choose from dozens of designs.
- Top-notch support: Their team is always ready to assist.
Potential drawback: Compared to newer platforms, AWeber’s interface feels a bit outdated.
Choosing the right email marketing tool can feel overwhelming, but it’s all about finding the one that meets your specific needs. Whether you’re a creator, a small business, or a large eCommerce brand, there’s an option on this list for you.
Mailchimp has been a solid choice for years, but exploring these alternatives could save you money, simplify your workflows, or unlock features you didn’t even know you needed. Test a few of these platforms, see which feels right, and take your email marketing to the next level in 2025!
